Conference Websites – The Conference & Event Website builder

Category: Social Media

  • How do I integrate Twitter Timelines with My Conference Website

    How do I integrate Twitter Timelines with My Conference Website

    I am often asked by Event Organisers how to embed their twitter home page into their website. What they want to do is to not only display Tweets for their own accounts, they want to display tweets from their customers OR a general buzz about the event:

    Here are some ideas of how you can use Twitter Timelines for your Event Website:

    1. Handpick tweets about your event or area of interest
    2. Display all the tweets with the hashtag from the show – e.g. #THE_ESTAS
    3. Bring in all the tweets from your speakers / exhibitors / sponsors

    Examples:

     

     

  • How to Track hits to the registration form from your event website to your registration form using Google Analytics

    How to Track hits to the registration form from your event website to your registration form using Google Analytics

    The vast majority of our Conference & Event Websites use an external registration website like EventBrite or N200 to process ticket sales.

    The standard setup for Google Analytics will only track hits on the one domain name – the Event Website. Ideally tracking would work across the event website and the registration page.

    In this article I will explain how to track as users journey from event website and the registration page / website.

    1. Setup Google Analytics on the Event Website.

    Add the following code to all pages on the site (your unique tracking code can be found on Google Analytics – this is indicated in RED):

    <script type="text/javascript">
    var _gaq = _gaq || [];
 _gaq.push(['_setAccount', 'UA-34935105-8']);
 _gaq.push(['_setDomainName', 'conference-websites.co.uk']);
 _gaq.push(['_setAllowLinker', true]);
 _gaq.push(['_trackPageview']);
    (function() {
 var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
 ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
 var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
 })();
    </script>

    To do this on Conference Websites:

    Admin > Event Settings > Misc > Header

    Copy and Paste code above, edit the text in RED and past it into the Header.

    2. Setup Google Analytics on the Registration form and page

    Add the following code to all pages on the site (your unique ID code can be found on Google Analytics – this is indicated in RED, the URL for the Registration form is in dark blue):

    <script type="text/javascript">
    var _gaq = _gaq || [];
 _gaq.push(['_setAccount', 'UA-34935105-8']);
 _gaq.push(['_setDomainName', 'conference-websites-registration-form.co.uk']);
 _gaq.push(['_setAllowLinker', true]);
 _gaq.push(['_trackPageview']);
    (function() {
 var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
 ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
 var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
 })();
    </script>

    3. Change all links from the Event Website to the Registration form to include the tracking code

    Change all links to the registration form to the one below:

    <a onclick="_gaq.push(['_link', 'conference-websites-registration-form.co.uk']); return false;" href="conference-websites-registration-form.co.uk" title="">REGISTER NOW</a>

    To do this on Conference Websites:

    You’d need to add a new Text widget to the Widgetised area / Right hand column:

    Admin > Appearance > Widgets > Drag the TEXT widget in place.

    Past this code in the text box – edit the BLUE text with the new URL

    <ul class=”menu”><li><a onclick=”_gaq.push([‘_link’, ‘conference-websites-registration-form.co.uk‘]); return false;” href=”conference-websites-registration-form.co.uk“>REGISTER NOW</a></li>

    </ul>

     

    Further Reading / Help

    https://support.google.com/analytics/answer/1034342?hl=en

     

  • 3 Social Media Tips for Attracting Conference Visitors

    In order to attract visitors to your conference you need to put your message out there, into the world. One of the fastest, cheapest and most direct ways to do this is to get on social media and start talking.

    Twitter

    With over 750 tweets every second, Twitter is a powerful way to share headline information efficiently to a wide audience. You can quickly build up a following by tweeting reliable, consistent and valuable information which people will find interesting and relevant.

    LinkedIn

    The 161 million members on LinkedIn are all professional, intelligent people actively looking for ways to boost their careers, their skills and their CVs. Get interactive on groups and pages to build up relationships, network and help the right people to find out about your event.

    Google+

    The Google+ +1 button is used over 5 billion times a day and the platform itself is ideal for providing searchable information that will be discovered by your intended audience. Make sure you have the button on your website and next to any news or blog posts so that your current audience can help you expand your reach just by sharing and endorsing.

    Find out more about social media by visiting Nimble Fox Media or by calling Miramedia on 0870 760 7766  or emailing on [email protected] to organise a customised Social Media Workshop.

  • Social Media Tips for Conferences – Basic Message

    Social Media Tips for Conferences – Basic Message

    Social Media is a subject that more and more marketers are getting to grips with. If you need a hand learning the basics or maybe a more focused approach customised directly to your business, try our Social Media Consultant service.

    This is not a job for the intern.

    Brand voice, Social Media Policy and Training

    Decide on a brand voice and then stick to it. Put a policy in place to make sure everyone who has access to your social media accounts, or who works within your company, knows the brand voice and how to deal with issues should they arise. You may think Social Media is all a load of tosh, but to the internet world it is your first impression on innumerable amounts of potential customers.

    Key Point: Train anyone going near your social media in your brand and your policy. This is not a job for the intern.

    Customise information to each platform’s audience

    Don’t fall into the trap of thinking you can save time by automating the same message over every platform. Think about it – you’ll have unique followers on each platform, sure, but you’ll also have the odd person who follows every account you have. They will quickly become bored and uninterested if everywhere they go the same sentence from you is blaring out at them.

    Key Point: Each platform has a different target market. Cater to them.

    Choose the accounts that reflect your conference’s audience best and stick with those 2 or 3

    Only maintain a few, relevant accounts

    There is no point in having an account with every social media platform out there. Apart from likely being physically impossible, the whole point of social media is to be active. If you can’t keep track of how many accounts you have, you have too many.

    Key Point: Choose the accounts that reflect your conference’s audience best and stick with those 2 or 3, then make sure they stay maintained and not left to their own devices.